• It's great to be able to attach hard numbers to a business idea; it's even better if those numbers are your own, rather than a nationally sydicated report written with another company's interest in mind.---firepoll bloghttp://firepoll.typepad.com/fireblog/2005/10/marketing_resea.html

---i am not sure if the second part fo the claim is the right one because then someone will say that u r modifying numbers to suit your needs....

• They plan to use the data in marketing and promotional materials, forecasting, and most importantly fundraising
• Market validation is the ultimate determinant, but marketing research is an insurance policy against findout out the hard way