reading of the 25 business plans book

business planning keys :

key 1:
Business:

• must have mission,
• is hard
• must have a reason
• systematic way will maximize probability of success.
• it must have a reason to exist.
• economic explanation for the firm to thrive.
• must make money. else it will go out soon
• if u cant deliver on time u wont endure.
• why shud it come into being
• must produce good and services that people will buy in sufficient quantities
• offer them at a price people can afford
• cost structure of making it makes the investment( money,time etc) worthwhile for investors etc.
• price , quality, what else is on market are few factors....
• a few lines in enterprise mission...no more ( read in art of start too)

businesses are started for :

• freedom and independence from workpalce. ---marketplace maybe more demanding than meticulous boss --probably disappointing
• creative oppurtunity, business is self expression to them
• just desire to have a business , or desire to make profit is not enuf.

business survives becoz real demand and services are identifed and selling them at a price people can afford.
cost structure will yield a sufficient profit and justify investment of time etc.