key3:

Business must know:

• external factors that may have impact
• after market analysis:
• list the external factors that you maynot have any control over
• where do i get info on these factors
• gather data on these and analyze

lots of data at little cost for most of these factors e.g.:

• numerous govt publications--us govt bookstores
• statistical abstract of govt -- facts, general stats, references (indicating source of their info ) for use in extensive research and anlysis
• about 50 $ annual ,
• every five years census taken gathers data on sales. employess, payroll etc. for every business category
• collection of all of these censuses is 'census of business' are available.
• use it to determine long term chance of the various business you are interested in.
• census tracks if people age etc are important
• local chambers of commerce
• economics dept of many large banks
• us industry and trade outlook --dept of commerce annual pub book info on every industry and forecasts
• eceonomic report of president -- if u wanna know :gdp, economic data , cpi, interest rates
• small business adminstration(sba) --sba booklet on accounting system establishment, administration, product pricing
• taxes --irs, state controllers provide tax assistance and guide materials
• wall street journal and new york time --national and internation business event and trans news
• economist -- global economy understanding
• business week , forbes -- other bus pubs

international dislocations (energy production reduction) are costly now .

u cant know and analyze everything but
informed business owner must know what to read and how to read it quickly and effectively.