business idea is key factor for succ.
every business has its set of key internal factors

Identifty key internal factors affecting successful peformance e.g.

• sales growth rate if u have market control
• agressive sales promotion and advertising program in this case is probably good
• companies may have prices dictated to them by monoploy competitiors or big customers
• key factors is cost control, efficiency of operations in this case
• predictability of business revenues is a very important factor
• the right question is can u forecast revenues with some accuracy for several years, it is important to avoid financial embarrassment and problems etc.
• if ucannt do u understand volatileness of it and incorporate that into your plans

examples:

• manufacturing : inventory turnover, prod rejection rate , plant capacity, down time of equipment
• retail : markup %ages ,inventory management , promotional activites costs
• serivce:control of overhead expenses , accounts receiveable management, labor expenses