find your weaknesses:

• why: usually one of these will cause you to fail
• it is reverse of specfying your strengths.
• good questions to ask are:
• is the product or service really very different from that available in market--lack of differentiation maybe a fatal problem
• so much competition that niche is too hard to create-- this maybe a important weakness
• is it possible to find a good location --very bad for retailer, company selling to public
• ur newness itself maybe a problem --agressive marketing strategy can be helpful but costly and time consuming, potential consumers maynot know u r in business.
• try to establish relations with suppliers/consumers etc. so that they can become evangelists and u get preferred treatment ( from suppliers).
• employess maybe able to keep up with production, distribution and selling problems at acceptable level due to experience levels.
• maynot be able to keep going financially while improvements are being made in processes, products etc.
• lack of enuf capital is a big problem
• underestimation of financial operations
• interest on debt maybe a issue
• credit from suppliers -- u may have to Cash on delivery

i think may be i can do it better sometime